risk aversion
リスク回避
Ambiguity aversion
Equity premium puzzle
Investor profile
Loss aversion
Marginal utility
Neuroeconomics
optimism bias
Problem gambling
, a contrary behavior
Prudence in economics and finance
Risk premium
St. Petersburg paradox
Statistical risk
Uncertainty avoidance
, which is different, as uncertainty is not the same as risk
Utility
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risk aversion
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risk aversion